New Year's Eve Sharing of "Light Energy Cup" | Dr. Huang Qiang: Breaking through Internal Competition - New Quality Productivity Must Start from Customer Needs
Release time:
Dec 26,2024
On December 26th, 2024, the "Solar Energy Cup" New Year's Eve Sharing Conference was held in Suzhou. Dr. Huang Qiang, founder and CEO of Zhongneng Chuang, was invited to give a speech on the current internal competition in the photovoltaic industry and the development of new quality productivity in photovoltaics.
Photovoltaic Industry Transformation: From Manufacturing to Manufacturing Services - Scene Transformation
The current situation of the photovoltaic industry can be compared to 'half seawater, half flames'. On the one hand, the industry is fiercely competitive and highly competitive, with manufacturing output declining by nearly 45% in the first three quarters of 2024; On the other hand, the policies and goals of "3060" are there, and it is boldly speculated that the overall output value of photovoltaics may reach 20 times the current output value around 2030. This means that the photovoltaic industry still has a long way to go, and there is not much time left for us. At the same time, it also means that the transformation of the photovoltaic industry has begun, and unlimited opportunities are nurtured in the turbulence.
Drawing on the historical experience of other industries, whether it is the transition from the "General Era" to the "Ford Era" in the automotive industry, or the semiconductor industry's transition from the dominance of Samsung, Hynix, and Micron in the DRAM battle to Intel AMD、 With the rise of unicorns such as NVIDIA, we have found that the "rising stars" start from small niche markets and achieve overtaking through differentiated paths.
Looking back at the current turbulence in the photovoltaic industry, we must shift our focus from manufacturing to manufacturing services. From manufacturing to manufacturing services, it means that we need to shift from simply reducing product costs to reducing the total cost for our customers. The core of transformation is only one point - focusing on customer segmentation needs, making overall considerations for different problems encountered by customers in different scenarios, and solving problems from the customer's perspective, that is, "scenario change".
Deeply cultivate the differential development of scene technology innovation
Deeply cultivating the differentiated development of scene technology innovation "is the 12 character policy of China Energy Creation's scene based development. Zhongneng Chuang deeply realizes that a development model that solely focuses on reducing product costs can only bring about "bloody" and disorderly competition, in which there are no winners. Only by focusing on customer scenario needs, investing in innovation in technology, products, and business models, taking a differentiated development path, and truly shifting from manufacturing to manufacturing services, can we truly create value. Nearly 150 domestic and foreign patents, global certifications, and a complete intellectual property system are also the confidence of Zhongneng Chuangye's differentiated development.
Scenario Innovation: Zhongneng Chuang Light and Rigid Components
Zhongneng Chuang focuses on the use scenarios of limited roof load-bearing capacity, high energy consumption, high electricity prices, and high pressure. In May 2024, it officially released a scenario based innovative product - light rigid modules, becoming the pioneer of light rigid photovoltaics.
Compared with traditional components, lightweight and rigid components are lighter in weight while retaining the safety and reliability performance of traditional components; Compared to ordinary lightweight components, it has higher conversion efficiency and power generation; More importantly, lightweight components not only save customers financial costs, but also save a lot of "soft costs". In summary, Light Steel Components relies on the company's proprietary patented technology, retaining the safety and reliability genes of traditional components, and achieving multiple breakthroughs such as weight -50%, efficiency+20%, no reinforcement, self-cleaning, etc.
Not 'war', but 'strategy'
Values are the starting point of a company's strategy. For Zhongneng Chuang, we should be "strategic" rather than "aggressive". Make a vivid metaphor: the word 'war' is like a warrior picking up a weapon and defeating all opponents; The character 'Lue' is like each person cultivating their own fields. The goal of Zhongneng Chuang is not to pick up a "weapon" and eliminate all opponents, but to do a good job in its own technology and products, and better serve customers.
In the future, Zhongneng Chuang will continue to follow the policy of technological innovation, deep cultivation of scenarios, and differentiated development, further launching solutions that meet the needs of various scenarios, promoting the innovation and development of photovoltaic technology, and contributing more to the global green energy industry!
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